How to choose the right domain name?
The domain name for any website is just as important as the website. This is the web address that will be synonymous with the website. Choosing the right domain name will make the difference between a well-recognised company and a forgettable one. The process of picking a web address takes careful planning, patience and time. While there are do overs, transferring an established fan base with your old domain to your new one is going to be tougher than picking a good web domain name the first time.
Picking the right domain consists of the following:
How will your web address end? The popular one is .com, so if you can score a .com name, get it. A .com domain is a worldwide domain that everyone seems to type into the web address bar automatically. If .com is not available secure .net or a country level extension. The popular country level extension all UK users should add to their collection is .co.uk.
Come up with a domain name that is easy to remember, short and relates to the company. Be sure not to add one with hyphens; no one is going to type in hyphens to get to your website. Brainstorm what the company is about and what it stands for and use those words or phrases to come up with a memorable domain name. Pick one to five words that describe the company and arrange them together in various forms. For example a company who sells furniture describes their company as ‘furnishings,’ ‘affordable’ ‘stylish’ and ‘variety’ would name their website ‘stylishvarietyfurnishings’ ‘affordablefurnishings’ or ‘affordablevariety.’
Another trick is to use a SEO domain name. That consists of what the company is and the location. Using the same furniture company as an example again, those domain names will sound like ‘furnitureflorida’ or ‘furnishingsmiami’.
If your domain choice is not available have more ready to go. Have at least five. You can also auction for used domain names if your choice domain is on sale. Make sure the name doesn’t sound similar to your competitors.
When the domain name of your choice is available, don’t purchase only one. Buy the name with as many extensions attached to it as possible. For example, purchase a .com, .net, .org, .info, .co.uk, .biz, and .mobi. There is also .me for personal websites, .tv for video sites, and .in for international or internet. Don’t stop there. Purchase other names related to the brand. Think about possible misspellings, similar names, future product names and variations of the domain name. Buy all those possible names along with the name extensions for a bundle deal. That seems like a lot to purchase at once, but when you buy as much as your budget allows it is protecting you from competitors, random people stealing your name for their website, and customer confusion.